Thank you to everyone that took part in the ICA global survey to help us, and our brand agency Calverts, develop a new visual identity for the global co-operative movement.
We had an incredible 1026 respondents from 86 countries. What an amazing effort!
For a full breakdown on the number of respondents and countries/languages please click here. For full progress on the delivery of the blueprint please visit our website.
Thank you
Nicola
The ICA survey closes at midnight Western Samoa time 9 May - so you still have a couple of hours to take part. The results of the survey will help the ICA, working with its brand agency Calverts (UK) and advisers Guerinni Island (Argentina and Spain), to develop a new visual identity for the global co-operative brand. We’ve had 1018 participants so far. If you can spare 10 minutes and answer a few questions, we’d be very grateful. There are no right or wrong answers - we are interested to understand what the co-operative movement wants from their brand.
English survey: http://s.coop/1kbke
French survey: http://s.coop/1kbkl
Spanish survey: http://s.coop/1kbkm
Thank you
Nicola
ZINAHCO is the federation for housing co-operatives in Zimbabwe. It is non-profit. It works with low to non-income Zimbabwean people and currently has a membership of home-seekers. Their objectives are to:
ZINAHCO had 3,400 individual members in 2006 and 6,300 in 2010 and approximately 10,000 in 2011. They have 162 member society co-operatives. Their income in 2010 was USD 216,716 and their income in 2011 was USD 512,430. Most of their income comes from grants from development agencies such as the Swedish Co-operative Centre. Their assets in 2010 were USD 81,280 and in 2011 were 299,809. Their reserves are USD 36,061 in 2010 and USD 94,707 in 2011.
For more information: http://www.zinahco.co.zw
See all ICA members here.
I’ve been writing primarily about the Blueprint for a Co-operative Decade in recent posts. That will continue to be my main theme, as we don’t want anyone to fall into the all-too-frequent trap of believing, because you’ve come up with a great idea, that you’ve actually done something. Our real…
Sometimes it’s too easy to switch-off when we read things that we don’t quite understand like “#coops2020”. You may think of Twitter, and other social media, as the domain of the young but the fact is that it’s all around us, we CAN all use it, we CAN all engage with it and as co-operators we SHOULD be embracing it. As we embark on the Co-operative Decade, the ICA is using the hashtag #coops2020 to promote and link anything to do with the Blueprint. If we can all use the same hashtag we will be able to monitor and measure how well we are doing in getting our messages out on Twitter. On 12 January 2012 Canada, Ecuador, Portugal, South Korea and the UK all launched their IYC. There was a phenomenal response on Twitter using a common IYC hashtag enabling us to measure the success of that campaign.
During the International Year of Co-operatives many embraced the official UN logo and tagline - with 4,743 users downloading the IYC logo and 2,307 users downloading the tagline. The global adoption of this single visual identity was unprecedented; it was an opportunity for many to demonstrate their co-operative difference and an outward sign of their unity, sharing the same Values and Principles regardless of country or sector. They were galvanized into wearing the IYC “badge” illustrating that today the co-operative form of enterprise continues to adapt and is more resilient than other forms of business. We know exactly how many users applied to the United Nations and downloaded the logo and tagline.
Monitoring and evaluating the success of our campaigns is key to improving performance and understanding our audiences, if you are using Twitter to promote key messages from the Blueprint ie Participation, Sustainability, Identity, Capital and Legal Framework please help the ICA and use the hashtag #coops2020 @icacoop
To find out more about how you can help the ICA create a visual identity for the global co-operative movement visit our toolkit here.
International Co-operative Alliance President DamePauline Green met with Indian cooperative representatives yesterday, 24 April, and called upon the representatives of cooperatives in India to implement the ICA Blueprint for a co-operative decade so that the voice of one billion members of cooperatives are heard at the global level.. The Blueprint emphasises the need to develop a strong identity for co-operatives so that they emerge as one of the fastest growing business models by 2020. She was speaking during a welcome meeting hosted by National Cooperative Union of India in Delhi. The meeting was attended by representatives of IFFCO, KRIBHCO, NAFCUB, NCDC, etc. Read more
Source: National Co-operative Union of India
Dame Pauline Green, ICA President talks about the outcomes of the International Year of Co-operatives and how we can all play our part in delivering the Blueprint for a co-operative decade.
According to Serge Riendeau, Chairman of the Agropur Board of Directors and a dairy producer in Coaticook, Québec: “This is a great day for our cooperatives. We have known and worked together for over 25 years and this merger puts us in an excellent position to ensure the longevity of the dairy industry all across Canada. It also allows our members to focus their efforts on marketing their milk through a major Canadian cooperative. That is the true spirit of cooperation.”
The global co-operative movement has been using the rainbow flag as its emblem for around 100 years. At the global ICA Board meeting in Moscow last month the decision was taken to develop a more contemporary and business-like brand to take the global movement forward.
Help us develop that new identity by taking part in our global survey: http://calverts.polldaddy.com/s/co-operative-global-identity-survey and please share this with your friends and colleagues. Co-operative enterprises really do build a better world!
Nicola
Seven Reasons Why Co-ops Promote Happiness http://bit.ly/11hCsGN Did you know, credit unions are #coops? See why we’re all happy here!
Link: Aside from championing equality, it seems that co-ops can also make people happier. A recent post over at Co-operative News rounded up seven reasons why co-operatives promote happiness: Y
via @BenRogersWPG on Twitter
