Co-ops in 78 countries now using the COOP Marque
When we started this journey developing and creating a visual identity for the co-operative sector that all co-ops could align with, we never thought than in less than a year we’d have users in 78 countries.
We are well on our way to achieving our aim for the global Co-operative Marque to be one of the best known ethical marques in the world by 2020 with users in 100 countries.
So far we’ve seen the visual identifier, which is free to use, appear on websites, letterheads, annual reports, mobile phone packaging even buildings.
Applicants should apply at www.identity.coop.
Thank you for your help!
Co-ops in 70 countries - proud to be a co-op!
Co-operative Identity is a key pillar of the Blueprint for a Co-operative Decade. Our aim is for the Co-operative Identity to become one of the best know ethical marques in the world by 2020 with users in 100 countries. Since we launched the Marque in Cape Town last November we have received 686 successful applications to use it, 56% of whom already had a .coop domain name. More than 70% of those that did not have a .coop domain at the time of applying went on to register one in order to ‘complete’ their co-operative identity and demonstrate their pride in being a co-op.
To date almost half of all applications for the COOP Marque are from the Americas Region, 34% are from Europe, 11% from Asia and Pacific Region and 7% from Africa. Of the 331 applicants from the Americas Region 129 were from Central and South America and 141 from North America, of which 105 were based in the United States and 66 were from Canada.
You can follow our progress on Facebook and on Twitter @DomainsdotCoop where we would encourage you to use the hashtag for the Blueprint #coops2020.
A new visual identity for the global co-operative movement
The Blueprint for a Co-operative Decade argues that greater visibility for the co-operative model will lead to more awareness by consumers of the benefits of choosing co-op products and services over their alternatives. In order to achieve this greater visibility, and under the guidance of the Alliance’s Communications Committee, in January 2013 a brief was issued to 29 worldwide branding and design agencies to develop a new global visual identity for co-operatives. Capable of almost unlimited application, contemporary and business-like and fit for cross-border use, the new identity was set to replace the rainbow flag and the logo of the Alliance.
Designed by British worker co-operative Calverts, with research support from the Barcelona and Buenos Aires-based Guerrini Island Design, and signature images produced by BrandOutLoud from The Hague, the new identity was guided by survey feedback from over 1000 respondents in 86 countries.
The global Co-operative Marque, with its associated slogan, colour palette, messages, signature images and brand language was launched at the Alliance’s Global Conference and General Assembly in Cape Town in November 2013.
Under the management of Domains.coop (a subsidiary of the Alliance) a new website www.identity.coop, was also developed, bringing together registrations for .coop and the Marque. Used together the Marque and a .coop domain demonstrate our unity of purpose. Adopters of the global Co-operative Identity are encouraged to place the new Marque on their website homepage, email signatures, advertising and promotions, products and packaging, in order to help make people more aware of their options when faced with the choice between a co-operative or an investor or privately-owned business. Co-operatives are asked to use the .coop domain as their primary web extension and email address.
Our aim is for the Co-operative Identity to become one of the best known ethical marques in the world by 2020 with users in 100 countries. By mi July 2014, over 660 applications to use the Marque had been granted in 70 countries, 376 of which already had a .coop domain. During this period a third of applicants for the Marque requested a .coop domain name – many of whom took advantage of the First Year Free offer.
Happy 92nd International Co-operative Day
A big thank you to all 640 co-ops from 70 countries who have stepped forward to fly the Co-op flag by adopting the global visual identifier. The latest countries to join this week are St Kitts & Nevis and Cameroon. We now have a shared identity that is free to apply for. What better way to celebrate our day than by using it? Apply at www.identity.coop.
Here’s the full list of countries:
Korea, Republic of
St. Kitts & Nevis
Co-operative Identity Toolkit launched
A Toolkit to encourage more organisations to complete their Co-operative Identity with a .coop domain and the Co-operative Marque has been launched by Domains.coop this week. The Toolkit includes a downloadable a poster, video tutorials, editorial, buttons for your website and newsletters and a multi-lingual banner, all designed for use in member communications. The poster “Seven reasons to adopt the global co-operative identity” has been designed by Calverts, a worker co-op based in the UK who developed the Co-operative Marque, and encourages co-ops to be proud about their identity and show their support for the global movement.
Identity forms a pillar of the Blueprint for a Co-operative Decade. The Blueprint explains that the greater the visibility of the co-operative model will help make more people aware of what they are choosing when faced with the option between a product or a service from a co-operative or an investor or privately-owned business. To deliver this greater visibility we’re encouraging co-operatives to register and use a .coop domain and apply for and use the global Co-operative Marque. To date more than 550 co-ops in 67 countries have the Marque and there are over 6000 .coop registrations in 74 countries. Working together we will achieve our aim for the Co-operative Identity to become one of the best known ethical marques in the world by 2020 with users in 100 countries, and the new Toolkit is key to achieving this.
To use the Marque apply at www.identity.coop and you can see the full list of successful applicants here. The Co-operative Marque Guidelines are available in English, French and Spanish and can be downloaded here
Download the Toolkit today.
Proud to be a co-op?
The media spotlight is upon the UK’s co-operative movement which is undoubtedly facing unprecedented challenges. However, there is a greater story to be told. There are over 6,000 co-operatives in the UK and our co-operative identity is what unites and differentiates us from other forms of business. So what better time to rally around the co-operative flag and complete YOUR Co-operative Identity with the COOP Marque and a .coop domain?
Using the new Co-operative Marque on your reports, website, email signature, products, packaging, and advertising shows you are part of a global movement. Once you have registered your .coop make sure that you use it for your website and emails. Don’t hide behind other domains – be proud that you’re a co-op! And if you’ve not had a .coop before then it is free for the 1st year.
Apply at www.identity.coop
Don’t hide behind a .com, .org or a .net - you’re a co-operative!
This week I had the pleasure of speaking on an National Co-operative Business Association webinar about co-operative identity. It was a lot of fun - if not a little nerve racking as my lovely colleague Gareth Price and I geared up, hoping that all of the technical aspects of the presentation worked - no mean feat as we were in the UK and Amy Bucaida at NCBA was 3500 miles away!
We need not have worried though - we survived!
One of the things we talked about on the webinar was our ability as a movement not to use all of the tools available to us to promote our “co-opiness” - a lovely word coined by Thomas Bowen at the NCBA!
Let me explain: there are hundreds of thousands of co-ops in the world, co-ops account for 100 million jobs and one billion people are members of a co-op. Yet there are only 7500 .coop registrations.
Compare this to 15 million for .net, 10 million for .org and a massive 100 million for .com.
Why do so many co-operatives continue to purchase capitalist domain when they could invest in a .coop? And of course the more of us that do register a .coop the cheaper they will become because the technical infrastructure for each of these domains, and the many others, is the same.
We are not doing too badly though - nearly 4,500 organizations in 82 countries use a .coop, giving a clear indication that they are not a .com or a .org; but that they are owned by their members and run by co-operative principles.
Together we can deliver a Co-operative Decade - but only if we work co-operatively and are proud to show our co-operative identity, giving people options when faced with the choice between a co-operative or an investor or privately owned business.
You can register for the global Co-operative Marque and a .coop, which is free for the first year if you’ve not had one before, by visiting our website www.identity.coop.
Have a lovely May Bank Holiday
Artic co-ops take 34 .coop domain names!
Arctic Co-operatives, a federation of co-operative enterprises in Canada’s Arctic community, is one of the latest organisations to register for the .coop domain. The federation, which is owned and controlled by 31 community-based co-operative enterprises, includes some of the most northerly co-operatives in the world.
Last month the team at Domains.coop received a request from Roger Bouchard the VP of Arctic Co-operatives, to register 34 .coop domain names so that their members could promote their co-operative identity online. Artic co-ops is a federation located in Winnipeg, MB, that provides IT support and other services to 32 member co-operatives located in the Northwest and Nunavut Territories. They registered 34 new .coop domains under the ‘First Year Free’ offer including their own: http://arctic.coop
Co-op members in Nunavut and the Northwest Territories encompass a wide variety of cultures, dialects and traditional knowledge, and the existing sharing culture has played a key role in the success of the co-operative.
Community owned co-operatives in the Arctic are multi-purpose businesses that provide a variety of services to their members and communities. Services provided by local co-operatives include retail stores, hotel and tourism operations, cable television, arts and craft marketing, fuel distribution, construction and heavy equipment services, property rental and agency services.
In 2012, member co-operatives reported total revenues of USD $196.7m (£118.3). The co-ops are owned and controlled by their 23,600 members and they also employ 900 people in the region.
Apply for your .coop domain and a the COOP Marque at www.identity.coop
UK’s co-operative movement is at the forefront of new Marque take-up
In the last few weeks we’ve seen the number of applicants for the Marque steadily grow and co-op organisations from four new countries sign up. We now have 365 co-operatives using the Marque from 63 countries, the most recent being Chile, Congo, Dominican Republic and Nicaragua.
Of the 365 applications the Top 10 of highest number applicants were from:
- United Kingdom - 17.5%
- Canada - 11.2%
- Colombia - 9.8%
- United States - 7.4%
- Spain - 5.2%
- Mexico – 4.9%
- Brazil – 4.3%
- Nigeria – 3.8%
- Argentina – 2.5%
- South Africa – 2.2%
54% of successful Marque applicants already had a .coop domain name, helping to promote the co-operative identity on line and in print, publications and packaging. And 83% of those that did not have a .coop domain name before visiting our dedicated application website www.identity.coop have requested one, which is wonderful news. Thank you so much!
Together a .coop domain name and the Co-operative Marque are symbols of the global co-operative movement and of our collective identity; demonstrating our unity of purpose. Use the Marque and help make more people aware of their options when faced with the choice between choosing a product or a service from a co-operative or an investor or privately-owned business.
Visit www.identity.coop or contact us at email@example.com to register your .coop web address and use the global Co-operative Marque. If you’ve not had a .coop before you can get the first year free! Visit our Facebook page which is dedicated to promoting our co-operative identity or Follow up on Twitter @DomainsDotCoop to see the latest applicants.
See the full Register of successful applicants for the Marque here.